Customer satisfaction should be our number one priority. A potential happy customer can become a potential positive online review. What business owner doesn’t like to receive positive reviews? The more positive reviews you obtain, the more likely will your business succeed. Online reviews have become one of the most important sources of information for customers when deciding whether to purchase an item or not. This means that your business should be at its optimal performance, so that your customers are happy.
What can you do if your online reviews haven’t been the best lately?
It’s okay, we can’t all get the best reviews all the time. Sometimes it’s hard for the customer to understand that we did our best even if his or her needs were not completely satisfied. So what do you do when a customer leaves a negative review online? There are many ways how you can handle this situation, but never get back to a customer when you are upset. That will just create a bigger issue for your company’s online reputation. The most important thing you can do to fix this issue is asking the customer what you did wrong, and what you can do to make it better next time. When you ask the customer for their opinion, he or she will feel important and will feel like you care about him or her personally. Tell the customer that the issue is going to get better for next time that they visit. This will give the customer the assurance that something is getting done. These are only a couple ways that you can handle an unhappy customer.
But, what if your customers are happy & they are giving you good online reviews?
First off, that is amazing! Who doesn’t like to see that all your customers are happy! Keep doing what you have been doing & always find ways to make yourself better. There is always room for improvement. If your customers see that you constantly keep improving, then there is no doubt that they will keep coming and keep giving you positive reviews. Just as much you love seeing how your customers reward you with positive reviews, don’t you think these loyal customers should also be rewarded in some way?
People love incentives; we are driven by incentives. If you give them something in return for what they did, they are most likely to do it again. So why not work with incentives and reward your customers for the positive reviews they are giving you?
So what can you do to reward these loyal customers?
There are many things that you can do at your store or online to reward your customers. According to Social Media Examiner, rewarding your customers is a way to build customer base and keep them coming back for more, and they share a couple of ways that you can socially reward your customers.
These are only a couple of ways that you can implement in order to reward your customers not only for their positive feedback, but for being a loyal customer. Once they see that you are finding ways to involve them even more, then they will surely come back to you and they will recommend your friends to you. You are not only building trust within your customers, but your customer base is increasing as well.
Customer Service and Online Reviews is the New Local Marketing.
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